Finally: Sharon Osbourne, Without Fear or Favour, Names the Band That ‘Wanted to Profit’ Off Ozzy Osbourne’s Final Black Sabbath Show
For decades, Sharon Osbourne has stood at the forefront of the heavy metal world—not just as Ozzy Osbourne’s wife and manager, but as a fierce and often controversial force in the industry. Known for speaking her mind and calling things as she sees them, Sharon has once again made headlines, this time for naming and shaming the band she claims tried to profit off what was meant to be a heartfelt farewell: Ozzy’s final Black Sabbath show.
Speaking candidly on her latest media appearance, Sharon finally opened up about an internal conflict that has long simmered behind the scenes of rock’s royal court. Without mincing words, she accused Rival Sons, the California-based hard rock group, of attempting to turn Ozzy’s farewell into their personal cash grab.
A Legacy Moment Undermined?
Black Sabbath’s final show in 2017 at Birmingham’s Genting Arena was more than just another gig—it was the end of a historic era. After nearly five decades of pioneering heavy metal and influencing countless musicians, the original lords of darkness took their final bow in their hometown.
According to Sharon, however, not everyone involved approached the moment with the reverence it deserved.
“There was a band that wanted to turn it into their own promotion,” she said. “It wasn’t about Ozzy, it wasn’t about Black Sabbath—it was about them. They saw dollar signs.”
Though she initially kept the group’s identity vague, pressure and curiosity from fans and press alike finally prompted her to name names.
“Yes, it was Rival Sons,” Sharon revealed. “They were pushing for billing, pushing for more visibility, and even suggested certain stage moments that would have diverted attention. It was outrageous. Ozzy’s final Black Sabbath show was supposed to be about the band, the legacy, the fans—not a springboard for someone else’s career.”
Industry Reactions
The revelation sent ripples through the rock community. Rival Sons, known for their bluesy, vintage-inspired sound and critical acclaim, have often cited Sabbath as an influence. Their sudden association with such a public callout from Sharon Osbourne—who holds considerable clout—could mark a serious reputational bruise.
Some insiders have attempted to downplay the situation, framing it as a misunderstanding or over-enthusiasm on the part of Rival Sons’ management. However, Sharon isn’t buying it.
“I’ve worked with bands. I know how things operate. This wasn’t enthusiasm; it was opportunism,” she said, clearly unrepentant. “And when it comes to Ozzy, I don’t let anyone treat his legacy like a ladder.”
The Bigger Picture
What’s most striking about Sharon’s comments isn’t just the boldness of naming names—it’s the deeper issue of respect in an era of hyper-commercialization. In a music industry that constantly seeks the next viral hit or trending act, long-standing legends like Ozzy often find themselves being used as platforms rather than honored as pioneers.
Sharon’s fury is grounded in a genuine desire to protect that legacy.
“Ozzy gave everything to this music,” she said. “He’s toured relentlessly, suffered physically, mentally. When the moment came to say goodbye as part of Black Sabbath, it should’ve been sacred. Not tainted by somebody else’s ambition.”
Fans React
Fan response to Sharon’s statement has been mixed. While many loyal Osbourne and Sabbath fans praised her honesty and supported her protective stance, some felt the public call-out was unnecessary.
One fan tweeted: “Sharon doesn’t pull punches. That’s why I respect her. If Rival Sons tried to hijack the show, they deserve to be named.”
Another wrote: “Not sure this needed to go public. It’s disappointing if true, but can’t help feeling like this could’ve been handled quietly.”
Others, especially Rival Sons fans, questioned the validity of the accusation, pointing out the band’s low-key profile and respectful demeanor in most public appearances.
As of now, Rival Sons have not issued a formal statement addressing the accusation.
Sharon’s Legacy of Loyalty
This is far from the first time Sharon has gone to war for Ozzy. From her early days fighting to keep him sober and on the road, to managing countless tours, TV appearances, and even overseeing his health battles in recent years, Sharon’s loyalty has never wavered. And if there’s one message she wants to drive home with this latest controversy, it’s that loyalty cuts both ways.
“This wasn’t about ego. It was about respect. And if you don’t respect the legacy of Ozzy Osbourne, then you have no business standing on that stage.”
Whether or not more details emerge, one thing is clear: Sharon Osbourne isn’t afraid to speak her mind, and when it comes to Ozzy’s legacy, she will always be the loudest voice in the room—without fear or favour.